SMARTresourcefulCONTENT

Branding

Design Storytelling

Concept

The aim was to design a brand that could incorporate distinct features of each one while maintaining its basic identity. Like a bunch of friends, each with their unique quirks but all having something in common.

Project

Make an overarching brand storytelling for a "line of cannabis products" that could be used as the basis for all future marketing work.

Objectives:

Create an adaptable for brand identity, to accommodate several strains, and that could be easily distinguished from existing SQDC goods.

Deliverables:

Phase 01 - Brand Identity
Phase 02 -Web Presence

Client

Agropod is a Canadian-based farming business that specialises in cannabis indoor cultivation while employing cutting-edge technology and methods to achieve the greatest possible product quality.

Tough Process

Icons or pictograms are communicative. Pictogram + plain text is a traditional logo combination.

The power of a smile must never be underestimated. A smile conveys hope, kindness, and tranquilly. It is believed that smiling raises mood-enhancing chemicals and decreases stress-inducing hormones, such as cortisol and adrenaline. Attaching one to the logo seemed like the natural choice.