SMARTresourcefulCONTENT

Brand Storytelling For Marketing Campaigns - Smart Objects Edition

Design storytelling

Concept

Typography is the visual art of creating written words. The variation on this notion is to use massive bold letters that appear to be composed of gauze transitioning to gel - leveraging on the current brutalism graphic design trend. The aim is to create a visual depiction of the original tagline "From gauze to gel in seconds" in a way that is not typical of dentistry industry communications, maximizing the impact.

Project

Develop a custom creative concepts that will be leveraged by the client's internal marketing team to create effective product campaigns.

Client

AMD Medicom is a global manufacturer and supplier of high-quality infection control, patient care and prevention products.

SafeGauze®HemoStat™

About The Product

SafeGauze®HemoStatTM is a Topical Hemostatic Dressing that rapidly turns into a gel to produce a strong clot that effectively prevents bleeding and is extensively used in the medical sector as well as dental, and animal health fields.


The Ask

AMedicom required a unique concept for SafeGauze®HemoStatTM aimed at the dental sector. The creative should emphasize the product's rapid shift from gel to clot (blood obstruction capabilities) condition.


It was critical to explain how simple the product is to use by dentists in their daily routines, indicating how simple and less messy SafeGauze®HemoStatTM is when compared to traditional products.


As an added benefit, the "from gauze to gel in seconds" and or "filling gap" slogan should be compatible with this new concept, which should also be adaptable to a variety of media, including print advertising and various sorts of digital collateral.

Medicom SafeGauze®HemoStat™ Package

Clients Previous Visuals

Medicom SafeGauze®HemoStat™

Moodboard

Medicom Monitor

SafeGauze®HemoStat™

About The Product

SafeGauze®HemoStatTM is a Topical Hemostatic Dressing that rapidly turns into a gel to produce a strong clot that effectively prevents bleeding and is extensively used in the medical sector as well as dental, and animal health fields.


The Ask

AMedicom required a unique concept for SafeGauze®HemoStatTM aimed at the dental sector. The creative should emphasize the product's rapid shift from gel to clot (blood obstruction capabilities) condition.


It was critical to explain how simple the product is to use by dentists in their daily routines, indicating how simple and less messy SafeGauze®HemoStatTM is when compared to traditional products.


As an added benefit, the "from gauze to gel in seconds" and or "filling gap" slogan should be compatible with this new concept, which should also be adaptable to a variety of media, including print advertising and various sorts of digital collateral.

Medicom Ad Design
Medicom Ad
Medicom Magazine

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