#DESIGN Brand Identity & Style Guide

  Client:   Psycura Ketamine Clinic  
  Sector:   Medical Clinic  

Psycura is a state of the art ketamine clinic that uses technology, innovation, and medical science to help, with passion, patients struggling with mental health.

Concept

Sacred geometry 

The sacred geometry concept evokes the foundational forms of existence in the cosmos. These flawless shapes and patterns dependent on mathematics and are visible everywhere from the Golden Ratio to the Fibonacci sequence .

 

Head

People need people. We’re social animals, and thus seeing people—makes us feel at ease, allowing the audience to connect with the brand.

TYPOGRAPHY

Aa

abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890,.?!*&

Brown Austin Sans

Aa

abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890,.?!*&

Work Sans

Colour Palette
 
 
 
Style Guide
Iconography

#DESIGN Interface Design & Development

Briefing

Objectives

1. Ketamine dismistification
2. Education through articles
3. Treatment explanation
4. Staff recruitment

Target Audience

For Patients

Patients suffering from mental health, seeking info & cutting edge treatments.

For Physicians & Nurses

Healthcare professionals who are interested in learning about the latest treatments and tech advancements in the field.

Requirements

Creative

The website must be quite didactic and descriptive in order to demonstrate that the therapies recommended are effective and in a very humanized manner.

Technical

The website must be simple and easily scalable, in WordPress, so that the client’s internal team can update the content independently.

Human factor rich diversity + sacred geometry

Website Grid

#Recap Project Expertise

Brand Identity & Style Guide
  • Research & Strategy 100% 100%
  • Conceptual Thinking 100% 100%
  • Mood Boarding 100% 100%
  • Illustration 100% 100%
  • Typography 100% 100%
  • Colour Theory 100% 100%
Interface Design
& Development
  • UX & UI Concept 100% 100%
  • Wireframing 100% 100%
  • HTML & CSS 100% 100%
  • JavaScript 100% 100%
  • PHP 100% 100%
  • WordPress 100% 100%