#DESIGN STORYTELLING

Raquel Rosas

Raquel Rosas is all about counselling dogs and their humans. The goal is to strengthen their relationships by establishing the perfect balance through individualized work, step by step using shouting free non-violent approach.

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CONCEPT

The goal

Graphically represent, with simplicity and playfulness, the harmony of the relationship between people and their dogs.

 

Creating figures with negative space

Combining two different forms to create a special meaning. The hidden forms of Raquel Rosas’ logo tell a story of complicity and care in a meaningful way.

TYPOGRAPHY

Aa

abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890,.?!*&

Roboto

Aa

abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890,.?!*&

Roboto Italic

Colour Palette
 
 
 
 
Additional ask

Conceptualize and design an application prototype for dog owners and the dog walking community, similar to “Uber” for dog walkers. This request involved layouting for a developed future development project, as well as guidance for our Client through their first application endeavour.

#PROJECT EXPERTISE RECAP

  • Conceptual Thinking 100% 100%
  • UX & UI Concept 100% 100%
  • Wireframing 100% 100%
  • Illustration 100% 100%
  • Storytelling 100% 100%